Last updated: 1 March 2026
This Privacy Policy explains how BidNext ("BidNext", "we", "us", "our"), operating the website bidnext.ai, collects, uses, stores, and protects your personal data in compliance with the UK Data Protection Act 2018, the UK GDPR, and the EU General Data Protection Regulation (GDPR).
1. Data Controller
The data controller responsible for your personal data is:
BidNext
SoftNext Solutions, Pune, Maharashtra, India
Email: vikrant@softnext.solutions
2. What Data We Collect
We may collect the following categories of personal data:
- Identity data: name, job title, company name
- Contact data: email address, phone number
- Technical data: IP address, browser type and version, time zone, operating system, device type
- Usage data: pages visited, links clicked, time spent on pages, referral source
- Communication data: messages submitted through contact forms, email correspondence
3. How We Collect Data
- Directly from you: when you submit a contact form, subscribe to updates, or correspond with us
- Automatically: via cookies and similar technologies when you browse our website (see our Cookie Policy)
- Third parties: analytics providers (e.g. PostHog), email delivery services
4. Legal Basis for Processing
We process your data under the following legal bases:
- Consent (Article 6(1)(a)): where you have given clear consent — e.g. contact form submissions, cookie consent
- Legitimate interests (Article 6(1)(f)): to operate and improve our website, analyse usage patterns, and respond to enquiries
- Contract performance (Article 6(1)(b)): where processing is necessary to provide you with a service you have requested
5. How We Use Your Data
- To respond to your enquiries and provide customer support
- To send you information you have requested or consented to receive
- To analyse website usage and improve our services
- To detect and prevent fraud or abuse
- To comply with legal obligations
6. Email Communications
If you receive marketing emails from us, it is because you provided your email address and consented to receive them. Every marketing email includes an unsubscribe link. You can also email vikrant@softnext.solutions to opt out. We maintain a Do Not Contact list and honour all unsubscribe requests within 24 hours.
7. Data Sharing
We do not sell your personal data. We may share data with:
- Service providers: email delivery (Brevo/Sendinblue), analytics (PostHog), hosting (Microsoft Azure) — all bound by data processing agreements
- Legal authorities: where required by law or to protect our rights
8. International Transfers
Your data may be processed in countries outside the UK/EEA (including India and the United States). Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.
9. Data Retention
We retain personal data only as long as necessary for the purposes set out in this policy. Contact form submissions are retained for 24 months. Analytics data is retained for 12 months. You can request deletion at any time.
10. Your Rights
Under the GDPR and UK Data Protection Act 2018, you have the right to:
- Access your personal data (Subject Access Request)
- Rectify inaccurate personal data
- Erase your personal data ("right to be forgotten")
- Restrict processing of your personal data
- Data portability — receive your data in a structured, machine-readable format
- Object to processing based on legitimate interests
- Withdraw consent at any time where processing is based on consent
To exercise any of these rights, please visit our Data Access Request page or email vikrant@softnext.solutions.
11. Cookies
We use cookies and similar technologies. For full details, please see our Cookie Policy.
12. Security
We implement appropriate technical and organisational measures to protect your personal data, including encryption in transit (TLS/HTTPS), access controls, and regular security reviews.
13. Complaints
If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the relevant supervisory authority:
- UK: Information Commissioner's Office (ICO) — ico.org.uk
- EU: Your local Data Protection Authority
14. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect the most recent revision. Continued use of our website constitutes acceptance of the updated policy.
15. Contact Us
For any questions about this Privacy Policy or your personal data:
BidNext
Email: vikrant@softnext.solutions
SoftNext Solutions, Pune, Maharashtra, India